Threads has benefited from its integration with Instagram, Meta’s photo-sharing social network, which had 135 million active US users in May. Users can sign up for a Threads account by linking their Instagram account.
Although not yet available in Europe due to European Union data privacy regulations, it has reached 100 million users faster than any other app. Its speed of growth easily beat artificial intelligence app ChatGPT, which took two months to reach that mark. UPS course.
Threads still trails other social media platforms globally by a wide margin. Facebook has more than 2 billion users, Instagram 1.4 billion and Twitter more than 363 million, according to Insider Intelligence’s May tally.
The introduction of Threads came as Twitter’s popularity waned. Matthew Prince, CEO of network security company Cloudflare, Tweeted A graph showing that Twitter’s traffic rank has steadily declined this year.
Twitter did not respond to The Washington Post’s request for comment on Monday.
Twitter has been on a roll for months since Elon Musk bought the company, with a flurry of text-based alternatives gaining attention this year. The threads have received a particularly strong response from Twitter – shortly after the threads were launched, Twitter threatened legal action against the meta.